LOUDER THAN LIFE has announced a partnership with The Louisville Courier-Journal for the 2015 festival at Champions Parknear downtown Louisville on October 3 & 4 that includes naming rights for the festival’s bourbon world.
The second annual celebration of the region’s culture and cuisine features award-winning bourbons and spirits, Gourmet Man Food, and a powerful music lineup.
The LOUDER THAN LIFE Bourbon World presented by The Louisville Courier-Journal will include: Angels Envy, Basil Hayden’s, Benchmark, Buffalo Trace, Bulleit, Eagle Rare, Evan Williams, Four Roses, Jim Beam, Knob Creek, Maker’s Mark, Michter’s, Old Forester, Town Branch, Wild Turkey, Willet, and Woodford Reserve.
LOUDER THAN LIFE’s premier selection of bourbon, whiskey, craft beer and Gourmet Man Food is curated personally by festival creator Danny Wimmer. The spectacular music lineup of rock legends and breaking talent includes Rob Zombie, ZZ Top,Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, Bring Me The Horizon, and many more.
Bands will perform on four stages, while attendees will enjoy bourbon exhibitions and sampling, along with more than 70 food and beverage vendors that will help celebrate the bourbon culture and culinary heritage of this unique American city.
In addition to music performances on three main stages and the Jägermeister side stage, LOUDER THAN LIFE will feature live, in-ring matches with WWE®’s NXT Superstars, as well as interactive experiences such as artist autograph signings at the Monster Energy Hospitality Rig, the Monster Energy viewing area with beverage sampling, The Crazy Dave’s Music Experience, Jack Daniel’s Experience, and Zippo Encore Music Experience. In 2014, over 40,000 people were in attendance for this one-of-a-kind event.